McDonald's Brings Back the Double Big Mac to U.S. Menus
American McDonald's enthusiasts can once again enjoy the towering Double Big Mac, a beefed-up version of the classic, with its highly anticipated return slated for January 24.
Sam Morgan
- 2024-01-10
- Updated 07:36 AM ET
(NewsNibs) - The Double Big Mac, which features four pure beef patties stacked within a three-part sesame seed bun, has been reintroduced by the fast-food giant for a limited time in the United States. Available internationally in Australia, New Zealand, Canada, the UK, and Japan, the burger is known for its heft and substantial calorie count of 680. First made available to Australian consumers in March 2020, its prior limited release in the U.S. marked considerable customer approval.
A Single Slice of Cheese for the Heavy Hitter
Despite its size, the Double Big Mac retains a traditional aspect of its original with only a single slice of cheese. This comes amid broader menu trends at McDonald’s, offering double patties for other popular items like the Double Quarter Pounder, Double McChicken, and Double Fillet-O-Fish. The introduction of the Double Big Mac adds another formidable option for customers seeking a more filling experience at the chain.
Pricing Trends Amid Economic Changes
McDonald’s pricing has seen significant changes in the past year, with a notable 14% price rise in the third quarter of 2023. A snapshot of this inflation was the pricing of a regular Big Mac combo meal, which stood at $AU27 in one U.S. outlet as of October 2023. The reintroduction of the Double Big Mac could be seen in the context of these changing economic dynamics, balancing out its value proposition given the larger portion sizes and increased prices throughout the company's U.S. offerings.
The Double Big Mac's comeback reflects McDonald's continued strategy to innovate and offer time-limited products that create buzz and satisfy customer cravings for more substantial menu items. The success of the burger's past limited releases points to potential customer enthusiasm and a hearty reception for the substantial sandwich. The limited-time offering is expected to draw in diners looking for a familiar yet amplified taste of the iconic Big Mac.
