Universal Sports & Entertainment Celebrates Second Year of Innovative Marketing Campaigns
Universal Sports & Entertainment (USE), the experiential marketing powerhouse, commemorates its second anniversary with a slate of high-profile partnerships and a focus on engaging marketing initiatives driven by sports and entertainment technology.
Alex Carter
- 2024-01-05
- Updated 03:40 PM ET
(NewsNibs) - Since its inception in 2022 as a division of Universal Media Inc. (UMI), Universal Sports & Entertainment (USE) has rapidly forged a name for itself in the field of experiential marketing. Specializing in creating dynamic campaigns for corporations, brands, and businesses, USE leverages cutting-edge sports and entertainment technologies to foster consumer engagement and interaction. The division now celebrates two successful years of innovative marketing strategies and substantial growth in partnership networks. Among its most notable collaborations are those with National Fitness Partners/Planet Fitness, Members 1 Federal Credit Union, and Penn State Athletics.
Strategic Marketing Leadership and Partnerships
USE's leadership includes industry veteran Mickley, Vice President of Integrated Media and Marketing Partnerships, who brings a wealth of knowledge from his 17-year tenure as an iHeart Media executive. Under his guidance, USE has not only assisted clients in evaluating the media value of sponsorships but has also been instrumental in negotiating new, lucrative partnership deals. The company has built a robust portfolio, with partnerships spanning various high-profile entities, including LAFC, Cleveland Cavaliers, Philadelphia Flyers, Philadelphia Eagles, and Live Nation Entertainment, alongside its involvement with Penn State Athletics. Additionally, USE is making strides in the Name Image Likeness (NIL) space, working with Happy Valley United to expand NIL partnerships.
Community Impact and Client Returns
At the core of USE's philosophy is the integration of community involvement into their campaigns. The division employs proprietary data to align with fans' interests, thereby amplifying the community impact of their initiatives. This data-driven approach ensures not only significant returns on investment for their clients but also creates memorable experiences for sports fans and concertgoers alike. With UMI's foundation dating back to 1986 and its status as one of the largest and fastest-growing independent strategic media placement companies in the U.S., USE is poised to continue its trajectory of success. For those interested in scheduling a sponsorship package review, contact VP Mickley directly. Additionally, UMI can be reached at 717.795.7990 for further information on its comprehensive suite of planning, placement, and reporting services in strategic planning, research, and media buying. The family-owned company also distinguishes itself with a globally ranked podcast co-hosted by its President and CEO.
As Universal Sports & Entertainment steps into its third year, the division remains committed to delivering industry-leading marketing solutions that resonate with audiences and offer unparalleled value to clients. With governance from seasoned leadership, strategic partnerships, and a firm eye on the future of sports and entertainment marketing, USE is set to continue shaping the experiential marketing landscape.
