Fashion Brands Tap Into Blossoming Pet Economy
As the number of pet owners swells, the pet economy is experiencing a surge, with fashion labels now venturing into pet merchandise.
Sam Morgan
- 2023-12-29
- Updated 06:46 PM ET
(NewsNibs) - With the pet ownership rates on the rise, the pet economy has shown significant growth, drawing interest from various sectors. Notably, fashion brands have recognized this trend, making strides into the pet merchandise market. Among these brands, LF's casual wear label Hazzys is gaining attention for its pet-centric initiatives. Hazzys, with its recognizable English Pointer logo—a nod to the hunting dog breed—has become a staple in the pet fashion community. The brand emphasizes its commitment to animal welfare through a unique campaign; a portion of their sales revenue from pet products is directly contributed to organizations dedicated to protecting abandoned dogs.
Expansion to Pet Fashion Line
Continuing to cater to the pet-loving demographic, Hazzys has expanded its offerings to include a pet clothing line. This expansion includes the launch of their Iconic series, specifically designed to meet the demands of 'Petfam'—people who embrace their pets as part of their family. The series features an array of classic items, including pique t-shirts, cable knits, and Oxford shirts, catering to style-conscious pet owners. Moreover, tapping into the rising 'Similook' trend, which promotes matching outfits between pet owners and their furry companions, the brand's recent collection fosters this sense of coordinated style through its products.
Retail Presence and New Offerings
The Hazzys pet Iconic line is widely accessible to consumers, with availability through various retail channels such as the Hazzys Flagship Store, 'Space H' located in Myeong-dong, its official online platform 'Hazzys.com', and select retail partners including The Hyundai Seoul and Starfield Goyang Hazzys store, lifestyle select shop 'Raum East' in Apgujeong, and the LF Mall. Adding to this season's product lineup, Hazzys has introduced the 'Dog Quilted Coat' for the 2023 Fall/Winter season. The coat, designed with lightweight material coupled with additional lining, ensures comfort and warmth for pets during the colder months, melding practicality with fashion.
Fashion Meets Function in Pet Care
The engagement of fashion brands like Hazzys in the pet economy underscores a broader trend where the lines between pet care and lifestyle products continue to blur. The brand's pursuit to fashionably outfit 'Petfam' members while supporting animal welfare initiatives highlights an intersection of consumer values and commercial offerings. As fashion labels deepen their footprint in this niche market, the pet economy is poised to further blossom, enriching the lives of pets and their owners alike.
