Daniely de Oliveira, CMO of ViajaNet, notes that while the preference for Brazil’s shores during the holiday season remains strong, there has been a marked increase in domestic flights carrying travelers keen to explore their own country. This year, domestic air travel hit a record high for passenger volume since 2015. Oliveira emphasized that many are planning ahead and seeking out the best deals, a factor that has significantly impacted the hospitality industry as consumers look for the most advantageous accommodations too.
The study indicates that seaside retreats account for 60% of the preferences for end-of-year festive travel. Brazilian coastal spots are favorites for those looking to cool off during the warm December weather and partake in the tradition of jumping seven waves for luck. Conversely, when it comes to international travel, tourists are opting for destinations closer to Brazil. Beach locales remain a priority, but the chilly allure of the American North also stands out.
The northeastern shores of Brazil have taken the lead, with Porto de Galinhas in Pernambuco and Natal in Rio Grande do Norte commanding a combined 16% of travel package sales. Contrasting the tropical climate, New York City, known for its winter charm, ranks third with 5% of holiday seekers choosing to vacation there. Adding to the list of cold-weather destinations, Gramado in Rio Grande do Sul, famous for its festive Christmas atmosphere, ties with New York at 5%.
Tropical paradise beaches continue to enchant, both nationally and internationally. Rio de Janeiro, Punta Cana in the Dominican Republic, and Riviera Maya in Mexico each garner 5% of the market share for air travel and lodging sales. Following closely is Ilhéus, Bahia, which boasts the longest stretch of coastline in the state, capturing 4% of holiday bookings. Representing South America, Buenos Aires, the capital of Argentina, holds the seventh spot at 4%, and not far behind is Foz do Iguaçu in Paraná, taking the tenth place.
